Fortnite battle royal truly broke into the mainstream in 2018, accompanied by a monstrous revenue haul in its first year, totalling over $2.4 billion USD. While Fortnite did suffer a drop in revenue in 2019, the digital games market saw a 3 percent increase overall, raking in almost $110 billion USD.
In SuperData’s words, “gaming did not need new titles on the level of Fortnite or Red Dead Redemption 2 to continue expanding.” What Epic has created, is a virtual platform out of Fortnite battle royal, that allows fans to create their own worlds without purchasing new content every week.
Because of the Battle Pass system that was popularized by Fortnite battle royal, players only need to spend about $10 every two to three months to access weekly challenges, exclusive cosmetics, and much, much more. Epic have also created a way to smoothly convert players into spenders, with Fortnite battle royal players on PC being twice as likely to buy digital content compared to League of Legends, arguably the most popular free-to-play game in the world.
With 2019 being a disappointing year for AAA and platform-exclusive titles, premium game revenue saw a 5 percent drop overall. The top premium games for 2019 were FIFA 19 and Call of Duty: Modern Warfare. Some major AAA titles like Cyberpunk 2077 and Halo Infinity will drop this year, however, so it’s possible that the market will see a huge bump heading into the new decade.
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